Tags #SpatialDesign, #Product-Design, #AR Status Completed
Role Research, Ideation, Prototyping Tools used Figma
Company Finch West Station Timeframe 2 weeks
Business Challenge
With the upcoming Finch West Station, the goal was to create a spatial experience that enhances commuter engagement. Next to the station is Humber Polytechnic's North Campus, so we wanted to encourage Humber students to explore hidden gems in their familiar surroundings.
The Humber Arboretum was the best choice for designing the app—a hidden gem often overlooked by commuters.
Sketches
Final Moodboard
Style Guide
The Game Loop Framework
Final Prototype
The result is an AR-powered exploration game where users discover hidden wildlife, take photos, and learn about the local ecosystem. The app encourages movement and curiosity, transforming the Arboretum into an interactive experience for students and visitors.